The car industry offers a powerful example of a market set to be transformed by clever use of people’s data – as long as it puts drivers in control, says Consentric’s J Cromack
The General Data Protection Regulation (GDPR) helps to rebalance the relationship between businesses and individuals in relation to their personal data. If nothing else, the new regulation is intended to help restore ownership of personal data to the citizen.
The key to creating strong consumer engagement strategies is to build great relationships – because all good relationships are built on trust. However, there’s a hitch: today’s consumers are concerned about data privacy and are unwilling to share their data. The good news is that this presents organisations with an opportunity to rethink how they interact with consumers – and to build trust around personal data.
The starting point for organisations must be to present a clear, consistent level of communication at each customer touchpoint – especially when considering the type of personal data that is being requested at each transaction point and the purpose it will be used for.
Our new ‘on-demand’ access tokens expand the ways you can use the Consentric Digital Widget to give your customers access to view and update their permissions. It provides an opportunity for the Widget to be integrated in new areas facilitating a more streamlined user journey which is paramount to any engagement strategy, which in turn builds customer trust in an organisations brand.
Whether you’re well on the way to General Data Protection Regulation (GDPR) compliance (or even there!) or just starting your journey, we’ve put together a GDPR Compliance checklist xls document to help you.
With 36 boxes to tick, this GDPR checklist highlights how involved this regulation really is. But by completing this list you’re taking action, making progress and getting that bit closer towards compliance.
Leading the way in the US, the state of California has recently announced new data-protection measures – the California Consumer Privacy Act (2018) – that reflect the ethos, if not the finer detail, of the recent EU General Data Protection Regulation. Areas of Africa and Asia are also reviewing citizens’ rights over their personal data. All of which strengthens the case for organisations to develop flexible and holistic ways to track and manage data permissions.
In the run up to the General Data Protection Regulation coming into force, a lot of time and resources were invested in securing opt-in consent from hundreds of thousands of individuals across Europe. Behind the scenes, these same businesses were strengthening defences to better protect the personal data they had been entrusted with.
Want to know what’s the difference between legislation, rules and regulation? Need to know more about privacy and electronic communications regulations? Find the answers here in Consentric’s comprehensive review of EU ePrivacy Regulation on Respect for private life and the protection of personal data in electronic communications and repealing Directive 2002/52/EC.
To ensure maximum protection for EU citizens, the new General Data Protection Regulation (GDPR) defines two roles into which every business handling personal data falls. Somewhat confusingly, these new functions have the same names as those originally implemented under the UK’s 1998 Data Protection Act.
It’s easy to see the EU’s new data protection rules as a box-ticking exercise. Yet going a step further and explaining how personal data is used and the benefits to data subjects can reward companies with stronger customer relationships, says Consentric’s Simon Crossley