Donor Index delivers machine learning analytics to charities large or small
- Brings the power of Big Data analytics to charities as a “fundraisers friend”.
- Algorithms optimised for charities and fundraising.
- Innovative interactive reporting tool for extracting fundraising insights.
- Powerful predictive capability for long-term supporter value.
Donor Index harnesses the power of machine learning and artificial intelligence to help charities improve their fundraising performance and fundraising strategy by understanding supporters and their behaviours.
The cloud-based Donor Index service ranks supporters by their expected value and also helps identify and reactivate lapsed supporters. Donor Index can also help UK charities find their most valuable supporters by region. These insights can be applied to improve segmentation accuracy and fundraising performance.