Karen Watson presented at this half day masterclass about the latest data protection legislation, run by Masterclassing.
The delegates at the GDPR and Data Masterclass heard from experts in data management and compliance about what they need to do to stay on the right side of the law, and about some of the potential opportunities the new legislation will create. Introductory presentations were followed by in-depth round table discussions where delegates had the opportunity to seek answers to their most pressing Content Marketing questions around GDPR and data management.
What is it about?
Respect, Trust, Transparency, Accountability
- People, “Data Subjects”, Citizens, Individuals
- Having more control over the use and sharing of their data
“The protection of natural persons in relation to the processing of personal data is a fundamental right” Recital 1
“Changes to data protection legislation, which include the introduction of the GDPR, offer organisations an opportunity to re-engage with their customers about data. The new laws require organisations to be more accountable for data protection and this is a real commitment to putting the consumer at the heart of business.” Steve Wood, Deputy Commissioner, ICO
What is changing?
A stronger focus on how data protection impacts individuals
- Rights – more awareness for the individual
- Consent – “should be given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of the data subject’s agreement to the processing of personal data relating to him or her”
- Breach reporting – stricter timelines
- Know that it is not your data!
- What data you hold
- Where it was obtained and where it is stored
- Who uses the data
- Why you are processing the data
- Be transparent in your data collection and processing
Justify the processing of data
Legitimate Interest Vs Consent
“The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest” Recital 47
- Train your staff – all business areas
- Inform individuals how they can manage their data – update privacy notices