Month: September 2018

Why the data game is like the dating game

Since GDPR came into force in May this year, marketing departments have had to reassess their firms’ relationships with customers. The smartest have realised that the data game bears marked similarities with the dating game. Move too fast, for example, and the object of your affection is likely to scarper – clutching their precious personal data to their chest.

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Stay switched on – keep the flow of data open between you and the customer

One of Consentric’s many features that sets it apart from less sophisticated permissions management tools is that it does not solely rely on customer consent in order to communicate. The many generic ‘consent management’ tools that have flooded the market in the wake of GDPR brush over the fact that consent is only one of ‘6 lawful basis’ for communicating with individuals.

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