Continuing our deep dive into the General Data Protection Regulation and data subject rights, this time we will be look at Article 21 – The Right to Object.
Month: September 2018
Since GDPR came into force in May this year, marketing departments have had to reassess their firms’ relationships with customers. The smartest have realised that the data game bears marked similarities with the dating game. Move too fast, for example, and the object of your affection is likely to scarper – clutching their precious personal data to their chest.
One of Consentric’s many features that sets it apart from less sophisticated permissions management tools is that it does not solely rely on customer consent in order to communicate. The many generic ‘consent management’ tools that have flooded the market in the wake of GDPR brush over the fact that consent is only one of ‘6 lawful basis’ for communicating with individuals.
The car industry offers a powerful example of a market set to be transformed by clever use of people’s data – as long as it puts drivers in control, says Consentric’s J Cromack
The General Data Protection Regulation (GDPR) helps to rebalance the relationship between businesses and individuals in relation to their personal data. If nothing else, the new regulation is intended to help restore ownership of personal data to the citizen.