Transparency is always at the heart of a good relationship. J Cromack, chief commercial officer at Consentric, explains how this applies in the personal data market and what organisations can do to ensure they benefit.
Month: April 2018
A checklist summary of who Consentric’s GDPR compliance Platform is for. This video gives a full explanation of who Consentric’s 2018 GDPR compliance software is for. Marketing, Data, IT & Systems Managers can all use Consentric for their personal data requirements and audit.
A checklist summary of Consentric’s GDPR compliance Platform. Explaining the principles and requirements for becoming GDPR compliant. This overview will give you guidance as to how Consentric’s GDPR compliance software can help your business gain consent and other lawful bases for data processing.
Now more than ever, strong governance of personal data is a critical part of doing business today. Not only to build trust but also to avoid significant reputational damage and potential fines. Consentric is a cloud platform that gives you that governance. And it can do so across your organisation in a way that is transparent, accountable and empowering to both you and your customers.
Consentric was launched to support GDPR compliance, ensuring organisations can manage all 6 data processing justifications under article 6, paragraph 1, including Legitimate Interest and Consent.
It makes sure customers always know what personal data you hold on them and why.
And importantly, it gives them the power to exercise their enhanced rights under the GDPR. They will have the power to object to the processing of their data; they can request access to their data; they will have the authority to activate an erasure request. And they will have the power to give consent over the use of their data.
In short, this gives them the power to make the choices they want. And that results in a stronger relationship with you, the controller of their data. But there’s another benefit for you – because all this activity is captured in an immutable audit trail, it demonstrates organisational accountability – which is required under the GDPR.
The General Data Protection Regulation (GDPR) comes into force on 25th May 2018. However, if you are a regular reader of our blogs, you will know that by now. As an organisation, you should be preparing to deliver trust and transparency with your customers, if you are a data subject (citizen) you should be preparing to take back control of your personal data.
One of the greatest achievements in the modern digital age is the innovations of Artificial Intelligence (AI). AI is the theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.
The potential of AI is something of great excitement to futurists, and transhumanist believers, who predict that AI could be billions of times smarter than humans, with the possibility of individuals needing to merge with computers to survive.
Current technology that is integrated with AI could include device wearables, such as, an Apple Watch which can monitor your physical activity and certain health attributes. These devices obviously have a private benefit to the individual consuming it. These devices create a wide array of data sets, which contribute to creating the internet of things.
Organisations can benefit from access to this data, to continue innovating technologies and solutions through AI or by using the data to produce sophisticated insights for both the consumer and organisation. When put to good use, the potential these technologies produce for society is exponential. However, when organisations take advantage and negatively exploit the wide array of personal data created by such technologies, we could see the current global crisis in trust deepen.