Month: March 2018

Rebuilding consumer trust after Cambridge Analytica

  Having invested heavily in online services, the last thing brands and public bodies want is to see customers and service users abandon them. J Cromack, chief commercial officer at Consentric, advises organisations how to navigate the current crisis of confidence, It’s concerning to see companies still treating people’s personal data as a tradeable commodity …

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Cambridge Analytica and Facebook – did they put the individual at the heart of their data strategy?

With more headlines breaking over the weekend about the disinformation and misuse of personal data to effect global political campaigns, it brought home to us that our three key pillars; accountability, transparency and empowerment are paramount in this digital world. The latest news that 50 million Facebook accounts have been accessed and data used to …

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