Cookie Policy

What is a cookie?

A cookie is a small piece of data that is sent between a website and your web browser, enabling the website to function properly and the website owner to collect helpful information about your visit.

A cookie cannot read data from your hard disk or read cookie files created by other websites.

If a cookie is a “session” cookie, it will expire at the end of your browsing session.

“Persistent” cookies remain on your device even after you close your browser; this helps to remember your preferences ready for the next time you visit.

Why do websites use cookies?

Most websites use cookies, as they help organisations achieve a number of common business objectives.

Cookies play an important part in delivering the intended functionality and security of a website. For example, they help a website remember your log-in details and can provide helpful information during a cyber security attack.

Another objective might be to learn about and improve the user experience of visitors to the website. Information collected by cookies can also be used to show you content that you are likely to be most interested in when you visit the website or within marketing material.

What cookies does this website use?

In this section you can find details on the cookies we use for our website.

It is important to be aware that our cookies will never analyse visits to other websites or track any internet searches being undertaken whilst you still have a window open on our website.


Strictly Necessary Cookies

These types of cookies are crucial to the core security and compliance of our website.

Cookies Provider Purpose Duration
_cfduid Cloudflare To identify trusted web traffic. 1 year
lang LinkedIn Remembers the user’s selected language version of a website. Session
_vis_opt_test_cookie Consentric To check whether your web browser is set to allow or reject cookies. Session
test_cookie Google 1 day
_vis_opt_s Consentric Used by Visual Website Optimizer to determine if the visitor is participating in a design experiment and if so, ensure that they see the same interface at each visit. 99 days
_vwo_uuid 10 years
e.gif Session
v.gif Session

Statistics/Performance/Functionality Cookies

These cookies help us and the third parties we work with to understand how effective our website is by collecting and reporting information on usage. They also provide useful functionality features across the website. Information collected by these cookies helps us to improve the functionality and user experience of our website and any associated services.


Cookies Provider Purpose Duration
_vwo_uuid_v2 Consentric To optimise the website’s relevance towards the visitor and improve the visitor’s experience on a website. 1 year
_ga Registers a unique ID used to generate statistical data on how the visitor uses the website and to throttle request rate. 2 years


1 day


Bing by  Microsoft To measure the efficiency of advertisement on websites and enable user tracking by synchronising the ID across many Microsoft domains. 1 year
Pardot Pardot by Salesforce This is set if you’re logged into the Pardot app as a user, to maintain the session and remember previously set filters. This cookie isn’t set on a visitor’s browser. Session

Marketing Cookies

These cookies track your activity across the website in order to predict the kinds of products and services you are likely to be interested in, so that we can make you aware of them in personalised marketing material.


Cookies Provider Purpose Duration


LinkedIn Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. 29 days
_gcl_au Google Used for experimenting with advertisement efficiency across websites using their services and to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. 3 months






DoubleClick by Google Tracks visitors across devices and marketing channels. Registers and reports the user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. Session
IDE 1 year


Pardot by Salesforce


Identifies and tracks you as a unique visitor in order to tailor marketing. 10 years
lpv601271 1 day

Social Media Cookies

These cookies allow you to easily interact with popular social media channels during your visit to our website, whilst allowing those organisations to track the use of their services.


Cookies Provider Purpose Duration
lang LinkedIn Used by the social networking service, LinkedIn, for tracking the use of embedded services. Session
lidc 1 day


2 years







Stores the user’s video player preferences, enables and monitors video usage, and enables GPS geographical location tracking on mobile devices Session




GPS 1 day
PREF 8 months


How can you control the cookies being applied?


To manage the use of cookies, you can set your browser to block or delete cookies. You can find out more about how to do this by clicking one of the following links:

Windows Internet Explorer: Click here

Firefox: Click here

Google Chrome: Click here

Safari: Click here


Please note that blocking or deleting cookies is likely to have a negative impact upon your user experience and the functionality of the website during your visit.



How do we protect information that is collected?


We hold any information collected by cookies securely in line with recognised industry standards and never sell it on to third parties.

Further information on how we hold your data securely and your rights in relation to your data can be found in the Data Protection section of our website.



Where can you find out more?

For more information on cookies in general, please visit All About Cookies.


If you would like to know more about how Consentric and its parent company MyLife Digital Ltd manages cookies, please email us on